Monday, 10 January 2005

Signs of The Times: URL Building Signs

I'm going to try a new series of blog entries I'm gonna call Signs Of The Times. It's just observations of the little things which are indicative of the bigger changes that are going on around us.

Today I drove past a local government building in Slough. It had a long sign in front of it right next to the road and all it had on it was a URL www.slough.gov.uk. That's it. There was no other sign except for that one. URLs are pretty common in all kinds of places usually as a subtext to something else but this URL was the primary means of identifying the building. It's an example of how deep the terminology of the Internet is embedded in society.

The sign made sense as an easy way for the local government to promote access to its services through the Internet.

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