Friday, 9 May 2003

American Sauce

In England pretty much 80% of all desserts are drowned in custard. So why isn't custard used much in America or Canada? Maybe there's a business opportunity here. Why not rebrand custard as "Traditional American Sauce" and sell it in the U.S.?  Hey! It's amazing what sells. Apple pie and custard. That's what America needs.

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